Through my agency GLOW, I art-directed and produced a suite of social content to promote the second and third seasons of Difficult People on Hulu. The show follows the exploits of Billy and Julie, two actors in their mid-30s who are struggling to make it – somehow – in the world of New York comedy.
The show’s humor is hilariously snarky and sardonic, not to mention unmistakably New York City-based, peppered with occasional references that only the most seasoned and jaded New Yorker would understand. The content I produced aimed to hit these notes, and included .gifs, cynical takes on the Olympics (which were airing at the same time as Season 2), and parodies on New Yorker cartoons.