To promote the first season of Angie Tribeca, TBS’ police-parody featuring many of the biggest names in comedy, I created a suite of social content that conveyed the show’s irreverent, utterly silly (and utterly hilarious) attitude. This included a series of “awkward” .gifs and social posts that parodied other popular shows.
I also did most of the copywriting for this material, and the slogan “Finally! A show about cops!” was picked up by TBS and used across all the show’s marketing activations.